"Good design is obvious. Great design is transparent."How do you get there? You get there by taking care of the details, by polishing and refining the lump of coal into a finely, cut diamond. When it really comes down to it, the more advanced a design is the less visible it becomes unless you're looking for it.
“When everyone has the same Mac and the same internet, the difference between hackneyed graphic design and extraordinary graphic design is just one thing—the ability to see.
Seeing, despite the name, isn't merely visual.”
- Seth Godin
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by Richard S - Dakota Visions Photography, LLC