Every now and then, we like to share some ideas for the 'business' side of photography too. We hope this helps a bit with some great tips on PPC advertising and landing pages. - Richard
Do you use a landing page on your photography website? Pay-Per-Click advertising is becoming more expensive to purchase, so your landing page layout must be optimized to remain cost-effective. Do you employ the 'RCCC' rule on your landing page to go along with your PPC advertising?
- Responsive = Make your landing page viewable across all devices
- Call To Action = Clear and concise
- Content = Matches ad copy
- Contact = Clear way to contact you
If not, check out this infographic from TechWyse Internet Marketing to see how to implement these methods into reality.
[ Source TechWyse Internet Marketing ]
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by Richard S - Dakota Visions Photography, LLC