This post will be a little more personal than we've been in the past. Turning a passion into a business in 2011 and seeing it begin to take flight has been a very exciting, but painfully humbling experience.
Market research led to a website that has seen more visitors than expected and sales have been higher than budgeted. The Facebook page has begun to take off, and a blog was created to keep up with changing content, the sharing of ideas, and to establish market presence. The blog was not in the original plans but came about of necessity.
All of these things have been read about, researched, and planned out. What I hadn't planned on, was you - the avid reader, the viral Facebook reach, and the response to the photographs that have been displayed. For that I am appreciative and humbled. It means only one thing - 2012 has to be a home run...not just over the fence, but out of the park!
Passion, the ability to overcome, and vision - those are the three pillars that this journey was started with, and they are the three pillars that we will continue to grow around. So what type of a journey are we going to see in 2012? Let's see if we can peek into the looking glass...
Passion for Learning:
A 52 week photography project will be spread out over 2012. We hope you will not only follow along, but participate in our project by showcasing your own photographs on the blog. Our plan is to go through the alphabet in order, twice, throughout 2012. Each week a letter will be represented, by something in the photograph or a concept portrayed. For example, the letter 'A' could be a food photo of an apple, perhaps the letter 'A' displayed on a famous landmark, or perhaps it may show an angry face or the use of aperture. These photographs are not about possible revenue for Dakota Visions Photography, but are about the passion for learning, for making oneself a better photographer, and for pushing the boundaries that we are comfortable with.
Overcome the Web:
Currently, Dakota Visions Photography, LLC is limited to the wire or the wireless signal. It's time to break the tether and become tangible. This means in both print format for sale in a gallery and within the cover of a printed magazine. And we want to share this journey of business adventure with you. There are others that have shared their story, and we hope to share ours to help you as well.
Vision of 2012:
We don't want to lose track of the vision. The vision is to create works of art that stir the emotions and portray the passion felt at that moment in time. Continual self-improvement of technique, an increased base of content delivery to spread the art, and a continued focused vision fueled by the passion to succeed are what we see in 2012.
It is a risk to share one's goals with others. Accountability, public scrutiny, and the possibility of public failure are all possibilities. But, we choose to the see the positive in 2012.
We want to take this time to wish you a Happy New Year and all the best in 2012. We hope you share our passion and join in the conversation next year. You are what keeps us motivated!
So this is it. It's time to kiss 2011 goodbye and say hello to 2012! It's time to See You Behind the Lens...